Free, no account required
Free Google Tag Manager recipes, built correctly.
Pick your website platform, tracking tools, and events, enter your IDs, and download a ready-to-import GTM container - no manually wiring tags, triggers, or variables. Live for WooCommerce, WordPress, BigCommerce, and GoHighLevel today.
What is TagManagerBuilder?
TagManagerBuilder is a free web tool that generates a Google Tag Manager container file you can import in minutes. Choose WooCommerce, WordPress, BigCommerce, or GoHighLevel, pick tracking tools like GA4, Google Ads, and Meta, select the events to track, and download JSON with the tags, triggers, and variables already connected. No account is needed.
Website platforms
Pick your website platform to see every event you can track
WooCommerce
For WooCommerce-powered stores - product, cart, and checkout events.
WordPress
For content sites, blogs, and lead-gen forms - HubSpot, Contact Form 7, WPForms, Gravity Forms, and more.
BigCommerce
For stores running BigCommerce for WordPress - the same ecommerce events, BigCommerce-flavored.
GoHighLevel
For GoHighLevel websites and funnels - form, survey, booking, and thank-you page conversions, detected automatically.
Recipes
Explore the recipes
WooCommerce examples shown below - WordPress, BigCommerce, and GoHighLevel get the same tracking tools too, see the platform cards above.
The process
Four steps, no code
The wizard does the wiring. You just tell it what to track.
Choose platforms
GA4, Google Ads, Meta, TikTok, Pinterest, LinkedIn, Microsoft UET, X - pick any combination.
Choose events
Purchase, Add to Cart, Begin Checkout, and dozens more - the exact set depends on whether you pick WooCommerce, WordPress, BigCommerce, or GoHighLevel.
Enter your IDs
Tracking IDs, pixel IDs, conversion labels - whatever each platform needs.
Import & publish
Download the container, import it into GTM, verify in Preview, publish.
Why it's free
No paywall. No upsell.
Unlimited
Every platform, every event, every time - no locked tiers or "unlock full access" prompts.
No account
Generate and download your container without signing up for anything.
Real documentation
Every guide explains exactly what trigger fires, what data it expects, and how to debug it - pulled straight from how the container is actually built.
Want it done for you?
Services, for when the free tool isn't enough
The wizard covers standard client-side tracking. For server-side setups, audits, or a fully hands-off implementation, we also offer paid services.
Server-Side Tracking Setup
GTM server container + Conversions API implementation, so you recover conversions lost to ad blockers and iOS/Safari tracking restrictions.
Get in touchCustom GTM Audit
A full review of your existing container - duplicate tags, broken triggers, missing consent handling - with a prioritized fix list.
Get in touchDone-For-You Container Setup
Prefer not to run the wizard yourself? Send over your requirements and get a fully configured, tested container back.
Get in touchPopular guides
Start with a specific setup
Beyond the basics
Advanced tracking, explained honestly
Server-side tracking, Meta Conversions API, Consent Mode v2, offline conversion import, and more - what actually gets automated versus what still needs manual setup, laid out clearly for each.
From the blog
Tracking tips and updates
TagManagerBuilder
FAQ
Frequently asked questions
What is a GTM container builder?
A GTM container builder generates a Google Tag Manager container as a JSON file you import into GTM, with the tags, triggers, and variables already wired together. TagManagerBuilder does this for free: you pick your website platform, tracking tools, and events, enter your IDs, and download the file.
Which website platforms does TagManagerBuilder support?
It supports WooCommerce, WordPress, BigCommerce for WordPress, and GoHighLevel websites and funnels. Each platform has its own event list, such as Purchase and Add to Cart for stores, or form, survey, and booking conversions for lead-generation sites.
Can I use Google Tag Manager with GoHighLevel?
Yes. Paste your GTM snippet into the Tracking Code (Header) setting of your GoHighLevel website or funnel, then import a container built with this tool. It adds GA4, Google Ads, Meta, TikTok, and Pinterest tags for GoHighLevel form submissions, survey completions, calendar bookings, and thank-you page views.
How do I track GoHighLevel form submissions with GTM?
GoHighLevel forms load in iframes, which GTM's built-in form trigger cannot see. The generated container includes a bridge tag that listens for the message HighLevel's embed sends on submit and pushes a dataLayer event, plus a thank-you page trigger as a dependable fallback. Confirm the event once in GTM Preview after importing.
Which tracking tools can I set up?
GA4, Google Ads, Meta Pixel, TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft UET, and X Pixel, in any combination. Each tool gets the tags and triggers that match the events you select.
Is TagManagerBuilder really free?
Yes. Every platform, tool, and event is free with no account, no trial, and no locked tiers. The site is supported by display advertising, and paid done-for-you services are optional.
Do I need to know how to code?
No. You choose options in a wizard and import the downloaded file into Google Tag Manager. Some events on WooCommerce, BigCommerce, and WordPress need your site to push a dataLayer event, and each guide says exactly which ones.
Is TagManagerBuilder affiliated with Google, HighLevel, WooCommerce, or BigCommerce?
No. It is an independent tool and is not affiliated with, endorsed by, or sponsored by Google, HighLevel (GoHighLevel), Automattic, WooCommerce, or BigCommerce. Product names are used only to describe what each guide covers.
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